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Postano Glossary

This glossary is intended to inform users on what the terminology used throughout the Postano platform and product base means. 

 

Campaign

- A campaign in Postano is a collection of social streams related to a specific campaign, event, or idea. It is typically centered on a specific hashtag.

 

Moderate (optional)

- Primary tab on a campaign that enables you to select which content is approved or rejected for visualizations or embeds.

 

Analytics

- Primary tab on campaign that provides a comprehensive and interactive dashboard, usually a hashtag based campaign.

 

Settings

- Campaigns - Settings for a campaign enables editing of the campaign name, setting up and revising brand accounts, hashtag streams, other social network streams, publish settings, filters, ability to clear the moderation queue, and deleting a campaign.

- Visualization/web embeds - Settings for a visualization/web embed enables editing of the visualization/web embed name, managing the streams including adding new, activating/deactivating existing and changing the moderation settings.

 

UGC

- Stands for User Generated Content.

- UGC is a dashboard in Analytics that shows all user generated content for a selected hashtag.

 

Brand

- Brand represents the official social accounts promoting or sponsoring a hashtag campaign.

- It is a dashboard in Analytics that displays information about hashtag posts from these accounts. These accounts are set up per campaign in the campaign setup workflow or edited in campaign settings.

 

Demographics

- Analysis and insight about the participants of a campaign, meaning the people who posted content that is part of the campaign collection of posts. Insights include gender, age groups, ethnicity, countries, interests, brands, influencers, tv shows.

- Demographics is a dashboard in Analytics.

- Demographics of participants in Postano is powered by StatSocial. More information can be found at StatSocial.com.

 

Add’l Networks

- Many campaigns are not limited to Twitter and Instagram. For counts and insight beyond Instagram and Twitter, Add’l Networks enables the ability to monitor 14 additional social networks and sources.

 

Custom

- Custom enables users to build their own charts and graphs and create a custom dashboard.

 

Stream

- A single source of social content that continuously updates. A stream is connected to a specific social network and is based on a single criteria like a hashtag or a user account.

 

Hashtag Stream

- A stream based on a hashtag.

 

Smart Stream

- A stream with additional filter rules that exclude or include specific content.

 

Stream Library

- Collection of streams that are active in an account.

 

Post

- A single piece of content published to a social network. It may include text, image, video, and other meta data like author and time published.

 

Impression

- Represents the amount of total potential views for single posts based on the author’s follower count or size of audience.

 

Total Impressions

- The sum of all the potential impressions for a given set of posts.

 

Plan

- The type of plan associated with a Postano account. For Hashtag Analytics, plans include Basic, Plus, and Pro. For products and options beyond Hashtag Analytics, there is a single plan Custom, which includes higher threshholds and additional products like Embeds, Visualizations, and Command Center.

 

Influencer

- A social media user who has at least one follower or friend. Their influence is determined by how many followers or friends that they have.

 

Audience Attitude

- Analyzed on a per post basis, Audience Attitude refers to the emotion behind a social media post. This metric is displayed in Hashtag Analytics as either positive or negative attitude.

 

@Replies

- Users, other than the author, that are included or mentioned in posts.

 

Keywords

- Words that are used often within a specific collection of posts.

 

Engagement

- Measurement of how many actions happen on a post by other users. This includes like, favorite, comment, retweet, etc.

 

Network Volume

- How many posts in total were posted on a network based on a specific set of criteria, like hashtag by UGC.

 

Klout Score

- Klout is a measurement score by Lithium that indicates how influential a user is on social networks. Top score is 100.

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